Amplify

BOOK SUMMARY

From stadium acts to indie singer-songwriters, musicians have pioneered ways of sparking passion, building awareness, and catalyzing engagement. Now imagine if the causes you cared about—from the fight to protect the planet to campaigns promoting global health or LGBTQIA+ rights—had the same fervent support as your favorite artists.

Adam Met, member of the multi-platinum band AJR, climate advocate, and educator, has firsthand experience growing a band from an audience of three or four to now selling out arenas. With award-winning journalist Heather Landy, he applies successful fan-building tactics to building up movements in exciting, innovative ways. Amplify shows how to smartly attract passionate supporters (i.e. fans) using the tactics of engagement, collaboration, and authentic connection, to inspire them to carry your message to the world and spur others to action.

ABOUT THE AUTHOR

Adam Met, PhD, seamlessly transitions between his roles as a musician, educator, and advocate. As the bassist in the multi-Platinum band AJR, he has played for millions of fans worldwide. He is the co-founder of the climate research and advocacy nonprofit Planet Reimagined and teaches about climate campaigning and policy at Columbia University. Heather Landy is a senior editor at Bloomberg News.

PRAISE

"The climate challenge is also a challenge of human communication, connection, and empathy. This book shines a light on these intertwined dynamics and contains a wealth of new strategies to help reach people in ways that are both authentic and resonant." —John Kerry, 68th Secretary of State and co-executive chair, Galvanize Climate Solutions

"Whether you're building a movement or just exploring ways to get involved in a cause, Amplify can help. We need fresh thinking to accelerate social change, particularly around climate, and the ideas in this book are creative and easy to implement." —Van Jones, author of Beyond the Messy Truth

"If you're feeling overwhelmed by the horror of the headlines and wondering what you can do to help, this book is made for you. Chock-full of practical and creative tools, Adam Met's timely, timeless treatise defies cynicism, demystifies change-making, and makes you feel like you can actually make a difference. Amplify is essential reading for artists and activists alike." —Shaina Taub, Tony Award–winning songwriter and performer

PRODUCT INFORMATION

Hardcover paper over boards
272 pages
Non-fiction
8.5 in H | 5.7 in W | 0.9 in T | 0.8 lb