When Women Ran Fifth Avenue: Glamour and Power at the Dawn of American Fashion
BOOK SUMMARY
The twentieth century American department store: a palace of consumption where women, shopper and shopgirl alike, could stake out a newfound independence. Whether in New York, Chicago, or on Main Street, USA, men owned the buildings, but inside, women ruled.
In this hothouse atmosphere, three women rose to the top. In the 1930s, Hortense Odlum of Bonwit Teller came to her husband's department store as a housewife and wound up running the company. Dorothy Shaver of Lord & Taylor championed American designers during World War II--before which US fashions were almost exclusively Parisian copies--becoming the first businesswoman to earn a $1 million salary. And in the 1960s Geraldine Stutz of Henri Bendel re-invented the look of the modern department store and inspired a devoted following of ultra-chic shoppers as well as decades of copycats. Journalist Julie Satow draws back the curtain on three visionaries in this stylish account, rich with personal drama and trade secrets, and showcases the women who made that beautifully curated world go round.
ABOUT THE AUTHOR
Julie Satow is an award-winning journalist and the author of The Plaza, a New York Times' Editor's Choice and NPR Favorite Book of 2019. She is a regular contributor to the New York Times.
PRAISE
"A treat for anyone like me who yearns to time travel back to some of those palaces of consumption at the height of their grandeur. But even more revelatory are the stories Satow excavates of the women who presided over three of the greatest and now-vanished New York department stores" --Maureen Corrigan, Fresh Air
"The latest example of great shopping writing . . . Satow could have focused on the stores alone, with their array of delightful bygone details. But by following Odlum, Shaver, and Stutz, she posits that women, in shaping retail, invented the American fashion industry. . . the worlds they built were largely forgotten, until Satow revived their legacies." --The Washington Post
"Ms. Satow's carefully researched book is compulsively readable: I found myself dashing through it like a novel. She portrays the women with verve; we get a glimpse into their lives, as well as a sense of what it was like at each of these retail meccas." --The Wall Street Journal
PRODUCT INFORMATION
Trade Paperback 416 Pages Non-fiction 8 in H | 5.2 in W | 0.9 in T | 0.9 lb
